Gerhard's digest
Gerhard is an internationally leading authority and bestselling author on human experiences, cultural change and theming.
When Gerhard started doing business 25 years ago, it struck him like lightning. He was going to get involved professionally in the experience industry, but there was no coherent body of knowledge he could refer his work to. This industry had no scientific paradigm at all!
Gerhard perceived this discovery as a call to action. He started developing what was missing; he successfully started developing the scientific foundation of the evolving experience economy: The Experience Science.

Gerhard is the author of 2 pioneering books that outline this new discipline:
Erlebniswissenschaft. Über die Kunst Menschen zu begeistern. LIT: 2011
The Experience Science. A new discipline on the rise. LIT: 2011 (September).

Besides his daily work as a global educator and skilled experience dramaturge, Gerhard is a keen lecturer who knows how to enthuse people and make them understand how they can benefit from this new paradigm both personally and professionally.

Gerhard in a nutshell
His vision
To dramatize and choreograph unforgettable experiences that make a difference.

Background
This is Gerhard's educational and experiential background that eventually gave rise to his extraordinary, creative, and artistically versed, scientific mind.
1961-1973: primary school, middle school, high-school
1974-1978: Musician
1979-1985: University of Vienna, study of philosophy, human biology and zoology
1985/86: zoological field research in the Peruvian Amazon

The Peruvian episode had a major impact on Gerhard 's further career. Captivated by the beauty of the jungle and the wisdom of its indigenous people, he decided to devote his professional life to making people aware of the earth's uniqueness and vulnerability. He started designing events and attractions that involved people in gripping experiences.

The early years: 1986-1995
These were the hands-on years at the onset of Gerhard's professional career. During this time he could outline the cornerstones of his unique scientific approach: human experiences are self organizing processes; they consist of autonomous sub-processes that regulate each other; any physical exploration is shaped by a recurring sensorimotor process cycle that underlies human perception; to choreograph experiences means to design their circumstances in a way that supports the self-organizational nature of the process. Clients mainly came from the exhibition and museum industry.

Here are some milestone events of this episode:
- Water and the City (interactive exhibition, 1991)
- Kompostorium (dark walk experience, turning the natural decomposition process in a thrilling learning adventure, 1994, 1995)
- Bubbles (interdisciplinary Soap-Bubble-Exploratorium in the children's museums Vienna, Munich, Berlin, 1995)

2nd decade: 1996-2005
These years were coined by major discoveries that turned the cornerstones of the early years into a coherent framework of logically interconnected pieces and concepts. This led, amongst others, to Gerhard's groundbreaking concept of repeat-, learning-, and change-experiences. Another advance within this period was his concept of human understanding that enables experience designers to better meld entertainment with educational aspects. The sensorimotor concept of the early years eventually led to the development of the spectacular Flyboard®-technology that makes guests feel like they are flying like a bird. Clients: exhibitions, museums, visitor centers, zoos, and other types of leisure venues.

Here again are some milestone events that provided Gerhard's scientific work with the relevant empiric data:
- The Return of the Third Man (an entertaining and authentic dark walk learning experience on the original subterranean film location of the Third Man, 1999)
- BIOS (interactive Visitor Center, National Park Hohe Tauern: guests discover the secrets of alpine life, 2000)
- Pongoland Safari (scripted motion ride experience, Zoo Leipzig, 2001)
- Blue Jet (prototype Flyboard® technology, 2003)

3rd decade: since 2006
Gerhard's scientific approach reached maturity. While being awarded a major entertainment contract in Vienna, he started outlining the final structure of The Experience Science. Between 2008 and 2010 this final structure gave birth to two seminal books, both including a consistent introduction to this new discipline.

Key milestone of this period: - Riesenradplaza (Reorganization of the Entrance Area of the Prater, the city-theme park in Vienna, including 2 major attractions – a Flyboard® based attraction and a seamless 5D cinema prototype attraction, including sensorimotor elements, opening 2008)
- Powerdome© (Concept for a change experience attraction format, 2008)
- Erlebniswissenschaft. Über die Kunst Menschen zu begeistern. LIT, 2011.
- The experience Science. A new discipline on the rise. LIT, in print.

Gerhard's message
Colleagues
Education is about designing, choreographing, and directing human learning experiences towards a joint goal. Under the current circumstances of a rapidly changing world, learning experiences are an indispensable means not only for students but for everyone - independent from age and gender. Especially the corporate world will undergo decisive learning processes, reaching for new prosperity in a sustainable, global community. The Experience Science will serve as a necessary and valuable catalyst in this respect, fueling continuous evolution of the human education systems. Join Gerhard in his challenging endeavor towards a livable world.

Clients
The better an experience, the higher the guest satisfaction and the higher the guest satisfaction, the higher the revenues. The quality of an experience is of essence when it comes down to improving the commercial outcome of an event, an attraction or a venue. The Experience Science is a system that enables any client to meet with the demands and challenges of an ever expanding experience market. Hire Gerhard for making your concept more competitive and for turning your event and attraction into an innovative and unbeatable offering that surpasses consumer expectations.

Students
Probably the most important message resulting from The Experience Science reads like this: Learning is fun. It is fun when it is in sync with the human condition of experiencing. Contact Gerhard to learn more about the self-organizational nature of human learning and how to reconnect with your true self.

Professionals from the industry
Staging human experiences requires team spirit. Whether you stage an event or design an attraction, in the end it is a team of specialists that makes it happen. The quality of an experience therefore depends to a great extent on the consistency of the team behind it. It makes a big difference whether the skills of the team members complement each other or not. The Experience Science is a systematic and logical means of optimizing the output of any teamwork. Hire Gerhard for streamlining your team.

Dr. Gerhard Frank     Anton Langer Gasse 29/1, 1130 Vienna AUSTRIA
Phone: +43 1 664 9692109      Email: gerhard@frank5d.com